While the firing of the entire IT department from bottom to top is certainly called for, we're not investors so it really wouldn't mean much to us. We don't want heads to roll and most of us understand the roll-back is a non-starter.
d) pick a target date for CDBaby 2.2 and be clear to all when you state this date that it is only a target (it has to be in order to allow time to pick up whatever drops out of 2.1 in order to meet the firm date stated in "c" above).
e) establish and develop a back-out plan in the event 2.1 fails miserably, the worst that will happen is a quick reversion back to 2.0.
f) establish parameters to help the decision-makers know when to "pull the plug" if needed.
g) lather, rinse, repeat.